M.Com, M.Phil., Ph.D.

15

19

Sanctioned

Dr. Mintu Gogoi

M.Com, M.Phil., Ph.D.

Accountancy

01-01-1970

moon1285@gmail.com

Active

4

Consumer Behaviour, Consumer psychology, Marketing

1. Social Media is the key means for online shopping: A Study? in journal titled DGCC’s Journal of Commerce Vol. IX, Issue-1, Page No-39-48 ISSN-22293620 in 2022 2. ?Advertising is A Key Appeal for The Transformation of Consumers' Attitude: An Exploratory Study in Silchar of Cachar District (Assam) in UGC Care listed Journal SHODH SANSACHAR Bulletin (An international bilingual peer reviewed referred journal)?Jan-March 2021, Vol.11, Issue41, Page No-7-10 ISSN-22293620 3.Cause Advertising For An Effective Control Of The Habit Of Tobacco Consumption: An Innovative Approach? in International journal titled Journal Of Marketing And Financial Management, ?Vol. 2, Issue 10 Page No-25-41 ISSN: 2349-2546 (Print) in 2014 4.Customer Engagement: Six Stages Of Customer Edge? in journal titled Global’s International Journal Of Social Science & Management, ?Vol. 1, Issue 1 Page No-1-11 ISSN: 2348-5620 (Print) in 2014 5.?Fast Moving Consumer Goods Industry In Rural Market Of India: A Case Of Mutual Reinvigoration? in journal titled Journal Of Business Management, , Volume -12, No-4 Page No-51-65 ISSN:0975-3311 in 2013 6.?Brands Awareness and Satisfaction of Users’ towards Mobile Phone: A Case study in Guwahati? in journal titled Journals of Economics & Commerce, ?Volume -5, No-5, Page No-18-23, ISSN: 2229-6417 in 2013 7.?Employment Generation & Poverty Alleviation Through Self Help Group (S): A Case Study In Bajiagaon Development Block Of Nagaon District (Assam)?Indian Journal Of Commerce & Management Studies, ?Volume- iv, Issue 3, Page No-9-13, ISSN: 2240-0310 EISSN: 2229-5674 in 2013 8.Customer Engagement: A Conceptualization? in Vanijy, ?Vol-5, No-1 Page No-66-71 ISSN: 0974-0010 in 2012 9.A Case Study On Consumers’ Buying Behavior And Brand Loyalty With Regard To Processed Liquid Packed Milk In Guwahati”in ?Indian Journal Of Marketing?, Volume 41, No-5, Page No-48-52 ISSN: 0973-8703 in 2011. 10.MBA Students’ Brand Awareness And Preference With Regard To Branded Laptops: A Case Study In Nis Academy, Guwahati in Journal Of Marketing & Communication?Vol-6, Issue-I,Page No-45-49, ISSN:0973-2330 in 2010 11.?Consumers’ Perceptions And Awareness With Regard To ‘Purabi’ In Guwahati- A Case Study in Journal Of Marketing & Communication?, Vol-5, Issue-1,Page No-52-68, ISSN: 0973-2330 in 2009 12. Consumers’ Perceptions And Awareness With Regard To Processed Liquid Packed Milk In Guwahati - A Case Study in Vanijya, Vol-2, No-1, Page No-58-63 ISSN:0974-0010 in 2012 Seminar and Conference Proceedings: 13. Self Evaluation And Targeted Professional Development : An Approach To Enhance Quality In Professional Education at 13Th National Seminar On Quality Enhancement In Professional Education, held in Srusti Academy Of Management, Bhubaneswar, Odisha, March 15-16, 2013 Srusti Management Review, ISSN: 0974-4274, Volume-VI, Issue- I 14. Employer Branding: Conceptualization in Indian Context in 65th all India Commerce Conference AICC) on July- Sept. 2013 published at KPB Hinduja college of Mumbai, held on Nov. 9-11, 2012 The Indian Journal Of Commerce, 65TH Annual Conference Issue, ISSN:0019-512X, Vol.66, No.3, page.131-137

1. Dr. Mintu Gogoi(2023, May) Socio-Economic condition of women workers of tea industry in India: research indication for the period from 2000 to2022 Women’s Well-Being Inclusive and Sustainable Growth`ISBN:978-81-945305-1-0, Gargaon College Publication Cell 2. Dr. Mintu Gogoi (2020) Socio- Economic Condition of Tea Garden Workers in India: Research Indication for the period from 2000 to 2020 Tea Makers of North East India ISBN-978-93-89262-14-18 South Eastern Book Agencies, Ghy-781024 3. Dr. Mintu Gogoi & Mr. Gautom Hazarika (2020) “Impact of COVID-19 on the Share Prices of Oil Sector Companies Listed in the National Stock Exchange: a Study” Impact of covid-19 on Indian Society: Challenges and Opportunity ISBN-978-93-85756-99-3 Balaji Publication, New Delhi 4. Dr. Mintu Gogoi (2018) Customer Engagement Practices In Select Fast Moving Consumer Goods (FMCG) Companies in India: A Study Summary of Doctoral Theses Vol-VIII ISBN: 978-81-936621-8-2 Assam College Teachers’ Association & Panchajanya Books, Ghy-1 5. Dr. Mintu Gogoi, 2018. Fast Moving Consumer Goods (FMCG) Market Scenario in India: A Study Contemporary Research in Commerce and Management ISBN :978-620-2-30911-0 Scholars’ press 2018 17 Meldrum street, Mauritius 6. Mintu Gogoi, 2015. Employee Engagement : A New Key Arena of Human Resource Management A Compedium on Contemporary Issues in Management Thoughts and Practices ISBN: 978-81-7381-959-9 New central book agency (p) ltd. 8/1 C D Lane, Kolkata-700009 7. Mintu Gogoi, 2015. M-Banking: A Contrivance For Financial Inclusion Financial Management: Contemporary Thoughts ISBN: 978-93-84443-33-7 Research India Publication B-2/84 G Floor, Rohini Sector-16, Delhi-110089(India) 8. Mintu Gogoi, 2014. Customer Engagement: A Key Tool For Marketers in the 21st Century Glimpse Of Consumer Behaviour Towards 2020, ISBN: 978-93-84743-25-3 Bonfring, Coimbatore-641012, Tamilnadu (india). www.bonfring.org 9. Dr. Brajesh Kumar & Mintu Gogoi, 2014. Satisfaction By Means Of Satisfaction: An Exploration In To The Domain of Consumer Behaviour Reinventing Management Strategies: the Design for Future, issues in marketing and finance ISBN: 978-93-81212-70-7 Bharti Publications, New Delhi- 110002 10.Mintu Gogoi, 2014 Employer Branding: A Strategic Tool for Human Resource Management Trends and Challenges in Management, First Edition ISBN: 978-93-83241-13-2 Archers & Elevators Publishing House Bangalore– 560090, India, www.aeph.in

1. 2024. Contemporary Research in Commerce, Management and Education, ISBN:978-81-972336-3-0 Balaji Publication, New Delhi 2. 2023. New Direction In Research Commerce, Economics Agriculture Business And Management ISBN: 978-93-91661-62-5. Balaji Publication, New Delhi 3. 2021. Contemporary Issues in Business and Management, ISBN: 978-93-90919-52-9, Gargaon College Publication Cell & Purbayon Publishers 4. 2021. Entrepreneurship Development. ISBN: 978-93-89904-87-1, Mahaveer Publication, Dibrugarh-786001 5. Project Report Writing : A Manual For Beginners, ISBN:978-81-937874-9-6, Prime Enterprise, Nazira, Sivsagar (Assam) 6. 2018. Customer Engagement: Theoretical Framework & Methodological Development (a case of Indian FMCGs), ISBN: 978-93-86789-78-5, KAAV Publications, New Delhi -110096

1. Sustainable tourism : a conceptual sketch of review for the period from 1990 to 2024 6-7 Sept 2024 Vikshit Bharat@2047 2. Empowering India through Technology Innovation and Inclusive Growth Department of HRM and IQAC Golaghat Commerce College 3. The role of higher education in promoting entrepreneurship in India- A Study 24 Aug 2024 NEP 2020- A Paradigm shift in Indian Education System Department of economics and Assamese in collaboration with IQAC Dikhowmukh College 4. Financial Awareness amongst street vendors in Sivasagar: a case study 11 March 2023 Unorganized sector of Indian economy: issues of sustainability (with special reference to Atmanirbhar Bharat Department of Economics , Sibsagar Commerce College, Sivasagar 5.Mobile Banking- Taking banking service to the common man 23-24 Nov. 2012 Promoting financial inclusion for inclusive growth with special reference to North –East India Dept. of Commerce , Assam University, Diphu campus 6. Role of Self Help Group(S) in Employment Generation & Poverty Alleviation: A Case Study in Bajiagaon Development Block of Nagaon District (Assam) 13-15 Dec. 2011 Micro Finance and Sustainable Development in North East India Lakhimpur Commerce College in collaboration with ACTA, Lakhimpur Zonal Committee Conference: 7. 4 days international conference 8-11 June 2021 Examination-IDEA2021; International Debate on Examination & Assessment-2021 Council of examiners –India & Skill state foundation, Pune 8. International Conference Paper titled: “Green Marketing: A Conceptual Sketch” 23 Feb. 2020 Role Of Multidisciplinary Studies In Environment Protection Narain College, Sikhohabad (UP) in Collaboration with Global Research Foundation 9. International Conference Paper titled: Satisfaction by Means of Satisfaction: An Exploration in to The Domain of Consumer Behaviour 30 Nov. 2013 Reinventing Management Strategy: The Design For Future Institute of Management Studies(IMS), Ghaziabad 10. 65th All India Commerce Conference (AICC) Paper titled: Employer Branding: Conceptualization in Indian Context 9-11 Nov. 2012 Technical Session –III, Employer Branding: Emerging Dimensions AICA/ KPB Hinduja College, Mumbai, India 11. 65th All India Commerce Conference (AICC) Paper titled: Reporting Practices in Indian Mutual Fund Industry: A Study 9-11 Nov. 2012 Technical Session –I, Integrated Reporting: Challenges And Opportunities AICA/ KPB Hinduja College, Mumbai, India 12. 65th All India Commerce Conference (AICC) Paper titled: Infrastructure Development for Industrialization: A Case Study 9-11 Nov. 2012 Infrastructural Development In India : The Road Map Ahead AICA/ KPB Hinduja College, Mumbai, India 13. 65th All India Commerce Conference (AICC) Paper titled: Why Did Anti-Tobacco Campaign fail? A Case Study in Societal Advertising in Guwahati 13-15 Dec. 2011 Technical Session –III, AICA/ Pondicherry University, Pondicherry 14. International Conference Paper titled: Consumers’ Attitudinal Change through Advertising 18-19 Nov. 2011 Competition And Competitiveness of Global Corporate Sector Srusti Academy of Management, Bhubaneswar, Odisha

1-Week Online Workshop 11th March to 17th March 2024 Ethics and Research Paper Writing in Scientific & Humanities Journals UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GAUHATI UNIVERSITY, GUWAHATI, ASSAM, INDIA 2.Online Workshop 3 -7 May 2021 Use of ICT Tools for Effective Teaching Teaching learning centre, Tezpur University in association with IQAC, Gargaon College, One Week Online International Workshop 13 July to 18 July 2020 “Research Methodology” Department of Commerce Assam University, Silchar 3.A week-long workshop 2011 From Research Methodology to Project Writing Department of Business Administration, School of Management Studies, Assam University, Silchar. 4. 3 days Workshop 2010 Basic Statistics and Research Data Analysis Department of Business Administration, School of Management Studies, Assam University, Silchar

Orientation Programme 29th Jan -26th Feb 2019 152-OP UGC Human Resource Development Centre, AMU, Aligarh

1. Online Subject Refresher Course 20 July 2022 To 02 August 2022 Subject Refresher Course in Human Rights (open to all) UGC Human Resource Development Centre, AMU, Aligarh 2. Online Subject Refresher Course 3 -18 Sept.2020 Women Studies (Open to all) UGC Human Resource Development Centre, AMU, Aligarh

1. Two week short term training programme 08-20july 2024 Research Writing: Funding Proposal Development and Patent Drafting Jointly organized by Vidya Vihar Institute of Technology, Purnea, Bihar and RSP Science Hub, Coimbatore 2. Five days short term training programme 17th June-21th June, 2024 Hands-on AI Tools: Elevate your Creative Research writing(The Complete Research Writing Course) Jointly organized by department of mechanical engineering, Radhakrishna institute of technology and engineering (RITE), BHUBANESWAR and RSP Science Hub, Coimbatore 3. One Week FDP on Data Analysis Using SPSS 24th June-28th June, 2024 Data Analysis Using SPSS IQAC, Rabindranath Tagore University and Lakhimpur Commerce College, Lakhimpur, Assam 4. NEP 2020 Orientation And Sanitization Programme 23 Dec-31Dec 2023 NEP 2020 Malaviya Mission Teacher Training Centre, CUSB Gaya 5. online weeklong Faculty Development Program 25-31 October 2023 Academic Writing and Publication Malaviya Mission Teacher Training Centre, Tezpur University 6. One Week (Online) Faculty Development Program 25th June - 29th June, 2023 Research Methodology IQAC, Gargaon College in collaboration with Department of Economics, Mahapurusha Srimanta Sankaradeva Viswavidyalaya 7. International Advanced Faculty Development Program 03rd April to 10th April 2023 Effective Manuscript Drafting and Application of Research Software Eudoxia Research Centre and Eudoxia Research University - USA 8. 1 Week Faculty Development Program 21 Nov to 27 Nov 2022 Digital Literacy IQAC and Research & Publication Cell Uttar Kampith Mahavidyalaya, Jagara, Assam in collaboration with ICT Academy. 9. 1 Week online Faculty Development Program 23 March to 28 March 2022 Academic Reading and Writing IQAC Gargaon College in collaboration with center for writing and pedagogy, Krea University 10. Seven days Faculty Development Program 03Aug to 09Aug 2020 The role of teacher in nation building Department Of English, Department of Commerce and IQAC, Keshav Memorial Institute of Commerce and Sciences in collaboration with ICSSR-SRC, Ministry Of HRD, New Delhi 11. Faculty Development Program 30 July 2020 Intellectual Property Rights: A Road Map PG Department Of Computer Science And Application, Islamiah Women’s Arts and Science College 12.One Week Faculty Development Program 6 July 2020 to 12 July 2020 E-Contents and ICT Tools For Innovative and Effective Teaching IQAC & Department Of education, Nandalal Borgohain City College, Dibrugarh in collaboration with BSVS Educational Learning Centre, Nagpur, India

Assistant Professor