M.Com, M.Phil., Ph.D.

M.Com, M.Phil., Ph.D.

moon1285@gmail.com

Active

4

Consumer Behaviour, Consumer psychology, Marketing

1. Social Media is the key means for online shopping: A Study? in journal titled DGCC’s Journal of Commerce Vol. IX, Issue-1, Page No-39-48 ISSN-22293620 in 2022 2. ?Advertising is A Key Appeal for The Transformation of Consumers' Attitude: An Exploratory Study in Silchar of Cachar District (Assam) in UGC Care listed Journal SHODH SANSACHAR Bulletin (An international bilingual peer reviewed referred journal)?Jan-March 2021, Vol.11, Issue41, Page No-7-10 ISSN-22293620 3.Cause Advertising For An Effective Control Of The Habit Of Tobacco Consumption: An Innovative Approach? in International journal titled Journal Of Marketing And Financial Management, ?Vol. 2, Issue 10 Page No-25-41 ISSN: 2349-2546 (Print) in 2014 4.Customer Engagement: Six Stages Of Customer Edge? in journal titled Global’s International Journal Of Social Science & Management, ?Vol. 1, Issue 1 Page No-1-11 ISSN: 2348-5620 (Print) in 2014 5.?Fast Moving Consumer Goods Industry In Rural Market Of India: A Case Of Mutual Reinvigoration? in journal titled Journal Of Business Management, , Volume -12, No-4 Page No-51-65 ISSN:0975-3311 in 2013 6.?Brands Awareness and Satisfaction of Users’ towards Mobile Phone: A Case study in Guwahati? in journal titled Journals of Economics & Commerce, ?Volume -5, No-5, Page No-18-23, ISSN: 2229-6417 in 2013 7.?Employment Generation & Poverty Alleviation Through Self Help Group (S): A Case Study In Bajiagaon Development Block Of Nagaon District (Assam)?Indian Journal Of Commerce & Management Studies, ?Volume- iv, Issue 3, Page No-9-13, ISSN: 2240-0310 EISSN: 2229-5674 in 2013 8.Customer Engagement: A Conceptualization? in Vanijy, ?Vol-5, No-1 Page No-66-71 ISSN: 0974-0010 in 2012 9.A Case Study On Consumers’ Buying Behavior And Brand Loyalty With Regard To Processed Liquid Packed Milk In Guwahati”in ?Indian Journal Of Marketing?, Volume 41, No-5, Page No-48-52 ISSN: 0973-8703 in 2011. 10.MBA Students’ Brand Awareness And Preference With Regard To Branded Laptops: A Case Study In Nis Academy, Guwahati in Journal Of Marketing & Communication?Vol-6, Issue-I,Page No-45-49, ISSN:0973-2330 in 2010 11.?Consumers’ Perceptions And Awareness With Regard To ‘Purabi’ In Guwahati- A Case Study in Journal Of Marketing & Communication?, Vol-5, Issue-1,Page No-52-68, ISSN: 0973-2330 in 2009 12. Consumers’ Perceptions And Awareness With Regard To Processed Liquid Packed Milk In Guwahati - A Case Study in Vanijya, Vol-2, No-1, Page No-58-63 ISSN:0974-0010 in 2012 Seminar and Conference Proceedings: 13. Self Evaluation And Targeted Professional Development : An Approach To Enhance Quality In Professional Education at 13Th National Seminar On Quality Enhancement In Professional Education, held in Srusti Academy Of Management, Bhubaneswar, Odisha, March 15-16, 2013 Srusti Management Review, ISSN: 0974-4274, Volume-VI, Issue- I 14. Employer Branding: Conceptualization in Indian Context in 65th all India Commerce Conference AICC) on July- Sept. 2013 published at KPB Hinduja college of Mumbai, held on Nov. 9-11, 2012 The Indian Journal Of Commerce, 65TH Annual Conference Issue, ISSN:0019-512X, Vol.66, No.3, page.131-137

1. Dr. Mintu Gogoi(2023, May) Socio-Economic condition of women workers of tea industry in India: research indication for the period from 2000 to2022 Women’s Well-Being Inclusive and Sustainable Growth`ISBN:978-81-945305-1-0, Gargaon College Publication Cell 2. Dr. Mintu Gogoi (2020) Socio- Economic Condition of Tea Garden Workers in India: Research Indication for the period from 2000 to 2020 Tea Makers of North East India ISBN-978-93-89262-14-18 South Eastern Book Agencies, Ghy-781024 3. Dr. Mintu Gogoi & Mr. Gautom Hazarika (2020) “Impact of COVID-19 on the Share Prices of Oil Sector Companies Listed in the National Stock Exchange: a Study” Impact of covid-19 on Indian Society: Challenges and Opportunity ISBN-978-93-85756-99-3 Balaji Publication, New Delhi 4. Dr. Mintu Gogoi (2018) Customer Engagement Practices In Select Fast Moving Consumer Goods (FMCG) Companies in India: A Study Summary of Doctoral Theses Vol-VIII ISBN: 978-81-936621-8-2 Assam College Teachers’ Association & Panchajanya Books, Ghy-1 5. Dr. Mintu Gogoi, 2018. Fast Moving Consumer Goods (FMCG) Market Scenario in India: A Study Contemporary Research in Commerce and Management ISBN :978-620-2-30911-0 Scholars’ press 2018 17 Meldrum street, Mauritius 6. Mintu Gogoi, 2015. Employee Engagement : A New Key Arena of Human Resource Management A Compedium on Contemporary Issues in Management Thoughts and Practices ISBN: 978-81-7381-959-9 New central book agency (p) ltd. 8/1 C D Lane, Kolkata-700009 7. Mintu Gogoi, 2015. M-Banking: A Contrivance For Financial Inclusion Financial Management: Contemporary Thoughts ISBN: 978-93-84443-33-7 Research India Publication B-2/84 G Floor, Rohini Sector-16, Delhi-110089(India) 8. Mintu Gogoi, 2014. Customer Engagement: A Key Tool For Marketers in the 21st Century Glimpse Of Consumer Behaviour Towards 2020, ISBN: 978-93-84743-25-3 Bonfring, Coimbatore-641012, Tamilnadu (india). www.bonfring.org 9. Dr. Brajesh Kumar & Mintu Gogoi, 2014. Satisfaction By Means Of Satisfaction: An Exploration In To The Domain of Consumer Behaviour Reinventing Management Strategies: the Design for Future, issues in marketing and finance ISBN: 978-93-81212-70-7 Bharti Publications, New Delhi- 110002 10.Mintu Gogoi, 2014 Employer Branding: A Strategic Tool for Human Resource Management Trends and Challenges in Management, First Edition ISBN: 978-93-83241-13-2 Archers & Elevators Publishing House Bangalore– 560090, India, www.aeph.in

1. 2024. Contemporary Research in Commerce, Management and Education, ISBN:978-81-972336-3-0 Balaji Publication, New Delhi 2. 2023. New Direction In Research Commerce, Economics Agriculture Business And Management ISBN: 978-93-91661-62-5. Balaji Publication, New Delhi 3. 2021. Contemporary Issues in Business and Management, ISBN: 978-93-90919-52-9, Gargaon College Publication Cell & Purbayon Publishers 4. 2021. Entrepreneurship Development. ISBN: 978-93-89904-87-1, Mahaveer Publication, Dibrugarh-786001 5. Project Report Writing : A Manual For Beginners, ISBN:978-81-937874-9-6, Prime Enterprise, Nazira, Sivsagar (Assam) 6. 2018. Customer Engagement: Theoretical Framework & Methodological Development (a case of Indian FMCGs), ISBN: 978-93-86789-78-5, KAAV Publications, New Delhi -110096

1. Sustainable tourism : a conceptual sketch of review for the period from 1990 to 2024 6-7 Sept 2024 Vikshit Bharat@2047 2. Empowering India through Technology Innovation and Inclusive Growth Department of HRM and IQAC Golaghat Commerce College 3. The role of higher education in promoting entrepreneurship in India- A Study 24 Aug 2024 NEP 2020- A Paradigm shift in Indian Education System Department of economics and Assamese in collaboration with IQAC Dikhowmukh College 4. Financial Awareness amongst street vendors in Sivasagar: a case study 11 March 2023 Unorganized sector of Indian economy: issues of sustainability (with special reference to Atmanirbhar Bharat Department of Economics , Sibsagar Commerce College, Sivasagar 5.Mobile Banking- Taking banking service to the common man 23-24 Nov. 2012 Promoting financial inclusion for inclusive growth with special reference to North –East India Dept. of Commerce , Assam University, Diphu campus 6. Role of Self Help Group(S) in Employment Generation & Poverty Alleviation: A Case Study in Bajiagaon Development Block of Nagaon District (Assam) 13-15 Dec. 2011 Micro Finance and Sustainable Development in North East India Lakhimpur Commerce College in collaboration with ACTA, Lakhimpur Zonal Committee Conference: 7. 4 days international conference 8-11 June 2021 Examination-IDEA2021; International Debate on Examination & Assessment-2021 Council of examiners –India & Skill state foundation, Pune 8. International Conference Paper titled: “Green Marketing: A Conceptual Sketch” 23 Feb. 2020 Role Of Multidisciplinary Studies In Environment Protection Narain College, Sikhohabad (UP) in Collaboration with Global Research Foundation 9. International Conference Paper titled: Satisfaction by Means of Satisfaction: An Exploration in to The Domain of Consumer Behaviour 30 Nov. 2013 Reinventing Management Strategy: The Design For Future Institute of Management Studies(IMS), Ghaziabad 10. 65th All India Commerce Conference (AICC) Paper titled: Employer Branding: Conceptualization in Indian Context 9-11 Nov. 2012 Technical Session –III, Employer Branding: Emerging Dimensions AICA/ KPB Hinduja College, Mumbai, India 11. 65th All India Commerce Conference (AICC) Paper titled: Reporting Practices in Indian Mutual Fund Industry: A Study 9-11 Nov. 2012 Technical Session –I, Integrated Reporting: Challenges And Opportunities AICA/ KPB Hinduja College, Mumbai, India 12. 65th All India Commerce Conference (AICC) Paper titled: Infrastructure Development for Industrialization: A Case Study 9-11 Nov. 2012 Infrastructural Development In India : The Road Map Ahead AICA/ KPB Hinduja College, Mumbai, India 13. 65th All India Commerce Conference (AICC) Paper titled: Why Did Anti-Tobacco Campaign fail? A Case Study in Societal Advertising in Guwahati 13-15 Dec. 2011 Technical Session –III, AICA/ Pondicherry University, Pondicherry 14. International Conference Paper titled: Consumers’ Attitudinal Change through Advertising 18-19 Nov. 2011 Competition And Competitiveness of Global Corporate Sector Srusti Academy of Management, Bhubaneswar, Odisha